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C2C Case Study: G-Star Water-Smart Denim

Leading denim brand G-Star RAW designs for the future not simply in terms of style, but also by considering the impacts of its products on people and planet.

From Cradle to Cradle Certifid Gold award for its Kir O Denim fabric (Artistic Milliners’ Dylan fabric) to Gold certification for its collection of denim garments, G-Star RAW uses the Cradle to Cradle Certified™ Product Standard to drive safe and circular design across its value chain and to empower its customers to make more responsible choices.

Together with the brand and the Cradle to Cradle Products Innovation Institute we developed this case study that explores how G-Star RAW has leveraged innovative design, the strength of its partnerships and the rigor of Cradle to Cradle Certified to optimize material health and water stewardship across the supply chain — even in water-stressed regions like Pakistan and Vietnam.

C2C + G-Star Case Study- Water Stewardship & Denim