C&A, the Dutch fashion giant, has started a determined path in 2016 to help build a new model of consumption. Taking the Cradle to Cradle Certified(TM) at Gold level as a design framework and final goal, C&A has partnered with producers, manufacturers and other stakeholders that represent the sector’s supply chain at the Fashion For Good Foundation
Through Fashion for Good
, C&A has developed in 2017 the first t-shirts on the market to achieve C2C Certified(TM) Gold , which are also sold at a very affordable price (€ 6.90). The organic cotton t-shirts, seek not only to be healthy for those who wear them but also for producers. C&A also proposes several recirculation paths at the end of the use cycle, ranging from the return to Fashion for Good
, to contribute in the research of new ways of recycling cotton, to domestic composting (https://www.c-and-a.com/es/es/corporate/company/sostenibilidad/c2c/
#Wear the change, the video that we share with you today, speaks of C&A’s commitment to deepen this path and integrate the circular economy from a 360º perspective: good for the environment, society, people and the economy, today and in the future.
C&A continues to develop garments that will qualify for Cradle to Cradle Certified Gold, with the collaboration of the consortium formed by McDonough Innovation, EIG, MBDC and EPEA Switzerland. Soon we will share more news about this project.
Fashion for Good is a global platform for innovation, made possible through collaboration and community.
Fashion for Good™ enables the daring invention and widespread adoption of good fashion practice with ‘The Five Goods’: Good Materials, Good Economy, Good Energy, Good Water and Good Lives.
“The Five Goods represent an aspirational framework we can all use to work towards a world in which we do not simply take, make, waste, but rather take, make, renew, restore.”
– William McDonough, McDonough Innovation